Last week we finished a group project for the D&AD. We were grouped into teams of 4 and had to pretend to be real-life design companies and competitors to each other :) We had to choose a megacity and create an advertising campaign that would encourage people to take small actions in changing their behaviour. We had to pick Domestos, PG tips or Ben & Jerry's to act as a catalyst to create a long-lasting, city-wide behaviour change in one of these areas: health and wellbeing, reducing environmental impact or enhancing livelihoods. We did a hell of a lot of research, had many different ideas and in the end we chose Moscow as our city, PG tips as our catalyst and promotion of reading as our campaign. We produced 4 posters, as well as a few bookmarks and a pocket calendar as an extra. So here's my part of the project.
Sketches of initial ideas
Sketches of the chosen campaign
And my final image which can be used as a billboard poster or on metro trains where Muscovites spend much time.
And the bookmarks which I really enjoyed making.
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